Divine Destiny (Baadshah)
Growth Marketer | Web3 & Crypto Growth | Community & User Acquisition
Growth Marketer focused on Web3 & crypto growth, community building, user acquisition and go-to-market execution.
Key achievements
100+
Startups supported
Solana Colosseum Hackathon
500+
Signups generated
LBank community & growth initiatives
~3,000
Community-driven signups
Trust & education campaign
30%
Social growth uplift
Followers & engagement during campaign
Professional summary
Growth-focused marketer with hands-on experience across Web3, crypto and fintech products in Nigeria and globally. I help startups define their ideal users, build engaged communities, run acquisition campaigns and convert attention into measurable signups. My work spans growth strategy, community growth, campaign management, partnerships, merchant outreach and user engagement.
Professional Experience
Growth Marketer / Project Manager — UP Finance
Aug 2025 — Aug 2026Growth strategy, community development and partnership outreach for a Nigerian crypto/financial platform.
- Created educational and promotional content around crypto, Naira-to-crypto transactions and the product.
- Planned and executed growth campaigns to increase awareness, engagement and user acquisition.
- Conducted partnership and business outreach, including P2P merchant recruitment.
- Worked closely with the founder and team on growth initiatives and market development.
Startup / Growth Support — Solana Colosseum Hackathon
Mar 2025 — Sep 2025Supported early-stage Web3 teams building during Solana's Colosseum Hackathon.
- Supported 100+ startups in identifying their niche, target users and ideal customer profiles.
- Provided guidance around ICP identification and positioning.
- Worked directly with early-stage Web3 startups and products.
Community Manager / Growth Lead — Mintz
Sep 2024 — Mar 2025Community management and growth for a Web3/crypto project, building and maintaining an engaged community while supporting user-growth initiatives.
- Managed and engaged the project's online community across crypto-native platforms.
- Developed community-growth strategies focused on acquisition, engagement and retention.
- Created and coordinated community campaigns and activities.
- Supported social media and community communication.
Growth Marketer — LBank Exchange
Jan 2022 — Aug 2023Growth marketing and community engagement within a global cryptocurrency exchange.
- Planned and executed campaigns designed to increase user acquisition and engagement.
- Engaged with the crypto community and supported user growth initiatives.
- Helped drive more than 500 signups through growth campaigns and engagement initiatives.
- Supported community and user-facing activities around the exchange.
Selected projects & case studies
UP Finance — Crypto to Naira, made simple
Growth / Marketing · Aug 2025 — Aug 2026
UP Finance positioned as a simple way for Nigerian users to convert between crypto and Naira, with acquisition driven by community, content and partnerships.
https://x.com/UPFinancehqSolana Colosseum Hackathon — Startup growth support
Startup / Growth Support · Mar 2025 — Sep 2025
100+ startups supported in sharpening their niche and target audience
https://x.com/colosseumCommunity Trust & Scam-Awareness Education
Community & Education Lead · Community programme
~3,000 community-driven signups from trust-building and educational marketing
LBank — Community-led signup growth
Growth Marketer · Jan 2022 — Aug 2023
500+ signups generated through community and growth initiatives
https://x.com/LBank_ExchangeCore skills
Growth & Marketing: Growth Marketing, Growth Strategy, Go-to-Market Strategy, User Acquisition, Customer/ICP Research, Market Positioning, Campaign Strategy, Demand Generation, Partnership Development
Community: Community Management, Community Growth, Community Engagement, Telegram Community Management, Discord Community Management, Community Campaigns, AMA Management
Social Media: X/Twitter Strategy, LinkedIn Marketing, Social Media Management, Content Strategy, Content Creation, Audience Growth, Social Media Analytics
Web3 / Crypto: Web3 Marketing, Crypto Marketing, DeFi Ecosystem, Crypto Community Growth, Stablecoin/Payments Ecosystem, Web3 User Acquisition
Data & Strategy: KPI Tracking, Data Analysis, Growth Analytics, Customer Research, Market Research, Performance Analysis
Tools & platforms
Contact
baadshah4015@gmail.com · LinkedIn · X / Twitter