Divine Destiny (Baadshah)

Growth built on real users, real communities, real numbers.

Growth-focused marketer with hands-on experience across Web3, crypto and fintech products in Nigeria and globally. I help startups define their ideal users, build engaged communities, run acquisition campaigns and convert attention into measurable signups. My work spans growth strategy, community growth, campaign management, partnerships, merchant outreach and user engagement.

My work sits at the intersection of growth strategy and community: defining the ideal customer, sharpening positioning, then running the campaigns, content and partnerships that turn attention into signups. Most of that experience has come from Web3, crypto and fintech products, including early-stage startups building on Solana and consumer crypto products serving users across Nigeria and Africa.

Open to

Growth Marketer
Growth Marketing Manager
Growth Strategist
Community Manager
Community Growth Lead
Social Media Manager
Web3 Marketing Manager
Go-to-Market / Growth
Partnerships & Growth

What I do, end to end.

Growth Marketing

Growth strategy
Campaign strategy
Demand generation

Community Growth

Telegram & Discord management
Community campaigns
AMA management

Social Media Strategy

X/Twitter strategy
LinkedIn marketing
Audience growth

Go-to-Market

ICP research
Market positioning
Grassroots adoption

Content Strategy

Educational content
Market-focused content
Content creation

Partnerships

Community partnerships
Merchant outreach
Influencer outreach

User Acquisition

Signup funnels
Web3 user acquisition
Referral & giveaway campaigns

Data & Analytics

KPI tracking
Growth analytics
Performance analysis

Career history.

UP Finance
Aug 2025 — Aug 2026
Growth Marketer / Project Manager
Growth strategy, community development and partnership outreach for a Nigerian crypto/financial platform.
- Created educational and promotional content around crypto, Naira-to-crypto transactions and the product.
- Planned and executed growth campaigns to increase awareness, engagement and user acquisition.
- Conducted partnership and business outreach, including P2P merchant recruitment.
- Worked closely with the founder and team on growth initiatives and market development.
Solana Colosseum Hackathon
Mar 2025 — Sep 2025
Startup / Growth Support
Supported early-stage Web3 teams building during Solana's Colosseum Hackathon.
- Supported 100+ startups in identifying their niche, target users and ideal customer profiles.
- Provided guidance around ICP identification and positioning.
- Worked directly with early-stage Web3 startups and products.
Mintz
Sep 2024 — Mar 2025
Community Manager / Growth Lead
Community management and growth for a Web3/crypto project, building and maintaining an engaged community while supporting user-growth initiatives.
- Managed and engaged the project's online community across crypto-native platforms.
- Developed community-growth strategies focused on acquisition, engagement and retention.
- Created and coordinated community campaigns and activities.
- Supported social media and community communication.
LBank Exchange
Jan 2022 — Aug 2023
Growth Marketer
Growth marketing and community engagement within a global cryptocurrency exchange.
- Planned and executed campaigns designed to increase user acquisition and engagement.
- Engaged with the crypto community and supported user growth initiatives.
- Helped drive more than 500 signups through growth campaigns and engagement initiatives.
- Supported community and user-facing activities around the exchange.

Challenge → Strategy → Execution → Result → Proof.

Growth / Marketing

Aug 2025 — Aug 2026

UP Finance — Crypto to Naira, made simple

Challenge
→Strategy
→Execution
→Result
→Proof

Challenge

Nigerian users needed a simple, trustworthy way to move between crypto and Naira, in a market crowded with complex products and low trust. UP Finance needed positioning that made that value obvious, plus grassroots adoption in Nigeria and across Africa.

Strategy

Position UP Finance as the simple way to convert between crypto and Naira
Lead with education on crypto, stablecoins and financial products to build trust

Result

UP Finance positioned as a simple way for Nigerian users to convert between crypto and Naira, with acquisition driven by community, content and partnerships.

Startup / Growth Support

Mar 2025 — Sep 2025

Solana Colosseum Hackathon — Startup growth support

Challenge
→Strategy
→Execution
→Result
→Proof

Challenge

Early-stage Web3 teams building during Solana's Colosseum Hackathon were shipping fast without clarity on who they were building for, which weakened their positioning and go-to-market.

Strategy

Start from the user: define the niche and ideal customer profile before tactics
Sharpen positioning so each product spoke to one defined audience

Result

100+startups supported in sharpening their niche and target audience

Community & Education Lead

Community programme

Community Trust & Scam-Awareness Education

Challenge
→Strategy
→Execution
→Result
→Proof

Challenge

Community members were repeatedly exposed to crypto scams. That eroded trust in the ecosystem and blocked adoption, because new users would not sign up to anything they could not verify as safe.

Strategy

Treat trust as the growth lever: educate first, convert second
Use training sessions to give members practical scam-detection skills

Result

~3,000community-driven signups from trust-building and educational marketing
30%increase in social media followers and engagement during the campaign
15participant testimonials from members who avoided scams after the training

Growth Marketer

Jan 2022 — Aug 2023

LBank — Community-led signup growth

Challenge
→Strategy
→Execution
→Result
→Proof

Challenge

Platform adoption at a global crypto exchange needed a repeatable acquisition channel that did not depend on paid spend, so community had to convert into registered users.

Strategy

Build community engagement into a measurable acquisition channel
Tie growth initiatives directly to platform adoption, not vanity reach

Result

500+signups generated through community and growth initiatives

Every metric shown is a number I can account for. Where public proof isn't available yet, evidence — screenshots, campaign reporting and testimonials — is available on request.

Capabilities and the stack behind them.

Growth & Marketing

Growth Marketing
Growth Strategy
Go-to-Market Strategy
User Acquisition
Customer/ICP Research
Market Positioning
Campaign Strategy
Demand Generation
Partnership Development

Community

Community Management
Community Growth
Community Engagement
Telegram Community Management
Discord Community Management
Community Campaigns
AMA Management

Social Media

X/Twitter Strategy
LinkedIn Marketing
Social Media Management
Content Strategy
Content Creation
Audience Growth
Social Media Analytics

Web3 / Crypto

Web3 Marketing
Crypto Marketing
DeFi Ecosystem
Crypto Community Growth
Stablecoin/Payments Ecosystem
Web3 User Acquisition

Data & Strategy

KPI Tracking
Data Analysis
Growth Analytics
Customer Research
Market Research
Performance Analysis

Tools & platforms

X/Twitter
LinkedIn
Telegram
Discord
Reddit
TikTok
Instagram
Facebook
Google Docs
Notion
Google Ads
Meta Ads
HubSpot
Apollo

Verified numbers, before the detail.

Growth built on real users, real communities, real numbers.

What I do, end to end.

Growth Marketing

Community Growth

Social Media Strategy

Go-to-Market

Content Strategy

Partnerships

User Acquisition

Data & Analytics

Career history.

UP Finance

Solana Colosseum Hackathon

Mintz

LBank Exchange

Challenge → Strategy → Execution → Result → Proof.

UP Finance — Crypto to Naira, made simple

Solana Colosseum Hackathon — Startup growth support

Community Trust & Scam-Awareness Education

LBank — Community-led signup growth

Capabilities and the stack behind them.

Growth & Marketing

Community

Social Media

Web3 / Crypto

Data & Strategy

Tools & platforms

A clean, ATS-friendly CV — ready to print or save.

Let's Build Something That Grows.